Pricing: economic and behavioral models
Chezy Ofir and Russell S. Winer
| Year of publication: |
2006
|
|---|---|
| Authors: | Ofir, Chezy ; Winer, Russell S. |
| Published in: |
Handbook of marketing. - London [u.a.] : Sage Publ., ISBN 1-4129-2120-1. - 2006, p. 267-281
|
| Subject: | Preis | Price | Preistheorie | Price theory | Preismanagement | Pricing strategy | Verhaltensökonomik | Behavioral economics | USA | United States | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003335122