Pricing as Entrepreneurial Behavior - The old days of cost-driven, fixed, reactive prices are gone. The new buzzwords for pricing are variable, value-creating, visible, virtual, and variety.
| Year of publication: |
2001
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|---|---|
| Authors: | Schindehutte, Minet ; Morris, Michael H. |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 2226637. - Vol. 44.2001, 4, p. 41-48
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