Pricing in Services
| Year of publication: |
2009
|
|---|---|
| Authors: | Shoemaker, Stowe ; Mattila, Anna S. |
| Published in: |
Handbook of pricing research in marketing. - Cheltenham, Glos, U.K : Edward Elgar, ISBN 978-1-84844-744-8. - 2009, p. 535-556
|
| Subject: | Preismanagement | Pricing strategy | Dienstleistungssektor | Service industry | Dienstleistung | Services |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.4337/9781848447448.00035 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015502385