Handbook of pricing research in marketing

edited by Vithala R. Rao

Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area

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Year of publication:	2009
Other Persons:	Rao, Vithala R. (contributor)
Institutions:	Edward Elgar Publishing (contributor)
Publisher:	Cheltenham, Glos, U.K : Edward Elgar
Subject:	Preismanagement \| Pricing strategy \| Preistheorie \| Price theory \| Konsumentenverhalten \| Consumer behaviour \| Preisbildung \| Preispolitik \| Marketing
Description of contents:	pt. I. Introduction/foundations -- pt. II. Pricing decisions and marketing mix -- pt. III. Special topics Table of Contents [external.dandelon.com]
Published items:	26 hits in ECONIS - Online Catalogue of the ZBW

Extent:	1 Online-Ressource (xxi, 593 p) ill
Series:	Edward Elgar E-Book Archive
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung
Language:	English
Notes:	Includes bibliographical references and index
ISBN:	978-1-84844-744-8 ; 9781849804417 (pbk.) ; 1-84720-240-3 ; 9781847202406 (hardback)
Other identifiers:	10.4337/9781848447448 [DOI]
Classification:	Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011852098