Pricing in the concept of cognitive marketing in the context of globalization : theoretical, methodological and applied aspects
Vitalii Nitsenko, Olena Chukurna, Abbas Mardani, Justas Streimiki, Nataliia Gerasymchuk, Iryna Golubkova and Tetyana Levinska
| Year of publication: |
2019
|
|---|---|
| Authors: | Nitsenko, Vitalii ; Chukurna, Olena ; Mardani, Abbas ; Streimiki, Justas ; Gerasymchuk, Nataliia ; Golubkova, Iryna ; Levinska, Tetyana |
| Published in: |
Montenegrin journal of economics. - Podgorica : Economic Laboratory for Transition Research, ISSN 1800-6698, ZDB-ID 2860930-X. - Vol. 15.2019, 4, p. 131-147
|
| Subject: | Cognitive marketing | product value | cognitive value | innovative demand | parametric quality index | algorithm of price setting | Kognition | Cognition | Theorie | Theory | Preismanagement | Pricing strategy |
freely available