Pricing in the digital age : implications for consumer behavior
Russell S. Winer
| Year of publication: |
2020
|
|---|---|
| Authors: | Winer, Russell S. |
| Published in: |
The Routledge companion to consumer behavior. - London : Routledge, Taylor & Francis Group, ISBN 978-0-367-65617-1. - 2020, p. 193-207
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Digitalisierung | Digitization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012316153