PRICING - Is It Time to Rethink Your Pricing Strategy?
| Year of publication: |
2012
|
|---|---|
| Authors: | Hinterhuber, Andreas ; Liozu, Stephan |
| Published in: |
MIT sloan management review. - Cambridge, Mass : MIT, ISSN 1532-9194, ZDB-ID 2039388X. - Vol. 53.2012, 4, p. 69-79
|