Pricing models and their use in marketing decision making
Erdener Kaynak
| Year of publication: |
1981
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|---|---|
| Authors: | Kaynak, Erdener |
| Published in: |
Der Markt / Sondernummer : Zeitschr. für Absatzwirtschaft u. Marketing. - Wien : Ges., ZDB-ID 513668-4. - Vol. 20.1981, 1, p. 9-15
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| Subject: | Preisgestaltung | Betriebswirtschaftliche Entscheidung |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002209934