Pricing policies in hotels : a psychological threshold research in online and offline channels
Jorge Pelegrín-Borondo (Department of Business and Economics, La Rioja University, Logroño, Spain), Mario Arias-Oliva (Departament of Business Management, University Rovira i Virgili, Reus, Spain), Leonor González-Menorca (Department of Business and Economics, La Rioja University, Logroño, Spain) Emma Juaneda-Ayensa (Department of Academic Quality, International University of La Rioja, Logroño, Spain)
| Year of publication: |
2015
|
|---|---|
| Authors: | Pelegrín-Borondo, Jorge ; Arias-Oliva, Mario ; González-Menorca, Leonor ; Juaneda-Ayensa, Emma |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 9.2015, 2, p. 161-179
|
| Subject: | pricing | consumer behaviour | hotel management | logit models | SEM | internet marketing | online channels | Konsumentenverhalten | Consumer behaviour | Hotellerie | Hotel industry | Vertriebsweg | Distribution channel | Preismanagement | Pricing strategy | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Internet | Logit-Modell | Logit model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011497572