Pricing practices and value creation logics

Magnus Johansson and Linn Andersson

Year of publication:	2012
Authors:	Johansson, Magnus ; Andersson, Linn
Published in:	Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 11.2012, 1, p. 64-75
Subject:	Preismanagement \| Pricing strategy \| Betriebliche Wertschöpfung \| Value creation \| Strategisches Management \| Strategic management \| Wettbewerbsvorteil \| Competitive advantage

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