Pricing practices of American multinational firms : standardization vs. localization dichotomy
A. Coskun Samli ; Laurence Jacobs
| Year of publication: |
1994
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|---|---|
| Authors: | Samli, A. Coskun |
| Other Persons: | Jacobs, Laurence W. (contributor) |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 8.1994, 2, p. 51-73
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| Subject: | Preismanagement | Pricing strategy | Multinationales Unternehmen | Transnational corporation | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001178338