Pricing strategy and execution: an overlooked way to increase revenues and profits
| Year of publication: |
2005
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|---|---|
| Authors: | Davidson, Alistair ; Simonetto, Mike |
| Published in: |
Strategy & leadership : a publication of Strategic Leadership Forum. - Bradford : Emerald, ISSN 0094-064X, ZDB-ID 13134735. - Vol. 33.2005, 6, p. 25-33
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