Pricing strategy based on a stochastic problem with barter exchange under variable promotional effort for a retail channel
Rekha Guchhait, Sandipa Bhattacharya, Biswajit Sarkar, Angappa Gunasekaran
| Year of publication: |
2024
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|---|---|
| Authors: | Guchhait, Rekha ; Bhattacharya, Sandipa ; Sarkar, Biswajit ; Gunasekaran, Angappa |
| Subject: | Pricing | Promotional effort | Retail management | Stochastic model | Trading policy | Preismanagement | Pricing strategy | Einzelhandel | Retail trade | Verkaufsförderung | Sales promotion | Theorie | Theory | Stochastischer Prozess | Stochastic process | Handelsmanagement | Vertriebsweg | Distribution channel | Tauschwirtschaft | Barter economy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.103954 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015116885