Pricing strategy based on a stochastic problem with barter exchange under variable promotional effort for a retail channel
Year of publication: |
2024
|
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Authors: | Guchhait, Rekha ; Bhattacharya, Sandipa ; Sarkar, Biswajit ; Gunasekaran, Angappa |
Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 81.2024, Art.-No. 103954, p. 1-13
|
Subject: | Pricing | Promotional effort | Retail management | Stochastic model | Trading policy | Preismanagement | Pricing strategy | Einzelhandel | Retail trade | Verkaufsförderung | Sales promotion | Theorie | Theory | Stochastischer Prozess | Stochastic process | Handelsmanagement | Vertriebsweg | Distribution channel | Tauschwirtschaft | Barter economy |
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