Pricing Strategy and the Net - The Internet poses both opportunities and threats to pricing, but a creative strategy can help avoid the intense pricing competition that obliterates profits.
| Year of publication: |
2001
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|---|---|
| Authors: | Pitt, Leyland F. ; Berthon, Pierre ; Watson, Richard T. ; Ewing, Michael |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 2226637. - Vol. 44.2001, 2, p. 45-54
|