Pricing strategy of a two-sided platform under consumer categorization
Guowei Dou, Xudong Lin, Robert Chi, Zunxin Zheng
| Year of publication: |
2020
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|---|---|
| Authors: | Dou, Guowei ; Lin, Xudong ; Chi, Robert ; Zheng, Zunxin |
| Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 21.2020, 2, p. 130-143
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| Subject: | Consumer categorization | Optimal pricing | Two-sided platform | Indirect network externality | Preismanagement | Pricing strategy | Netzwerkökonomik | Network economics | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Marktstruktur | Market structure | Digitale Plattform | Digital platform |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012296003