Pricing strategy of mixed traditional and online distribution channels based on Stackelberg game
Lin-jun Li, Xiao-yuan Huang, Li-ping Yu and Bo Xu
| Year of publication: |
2005
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|---|---|
| Authors: | Li, Lin-jun ; Huang, Xiao-yuan ; Yu, Li-ping ; Xu, Bo |
| Published in: |
Internet and network economics : first international workshop, WINE 2005, Hong Kong, China, December 15-17, 2005 ; proceedings. - Berlin : Springer, ISBN 3-540-30900-4. - 2005, p. 680-687
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| Subject: | Preismanagement | Pricing strategy | Vertriebsweg | Distribution channel | Lieferantenmanagement | Supplier relationship management | Mobile Marketing | Mobile marketing | Duopol | Duopoly | Spieltheorie | Game theory | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003276814