Primacy effect or recency effect? : a long-term memory test of Super Bowl commercials
Cong Li
| Year of publication: |
2010
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|---|---|
| Authors: | Li, Cong |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 9.2010, 1, p. 32-44
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| Subject: | Fernsehwerbung | Television advertising | Sportveranstaltung | Sport event | Markenimage | Brand image | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour | USA | United States | 2006 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003943315