Primary or complex? Towards a theory of metaphorical strategy communication in MNCs
Andreas König, Angela Fehn, Jonas Puck, Lorenz Graf-Vlachy
| Year of publication: |
February 2017
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| Authors: | König, Andreas ; Fehn, Angela ; Puck, Jonas ; Graf-Vlachy, Lorenz |
| Published in: |
Journal of world business : JWB. - Greenwich, Conn. [u.a.] : JAI Press, ISSN 1090-9516, ZDB-ID 1382307-3. - Vol. 52.2017, 2, p. 270-285
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| Subject: | Multinational corporation (MNC) | Multinational enterprise (MNE) | Language (language design) | Multilingual system | Strategy communication | Metaphorical communication | Metaphor complexity | Multinationales Unternehmen | Transnational corporation | Sprache | Language | Interne Kommunikation | Internal communication | Kommunikation | Communication | Komplexitätsmanagement | Complexity management | Komplexe Systeme | Complex systems | Strategisches Management | Strategic management | Mehrsprachigkeit | Multilingualism |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jwb.2016.12.008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011647641