Primary product network size on complementary product sales: Moderating effects of customer characteristics
| Year of publication: |
2011
|
|---|---|
| Authors: | Mai, Enping (Shirley) ; Yang, Jun ; Chen, Haozhe |
| Published in: |
International journal of retail & distribution management. - Bradford : Emerald, ISSN 0959-0552, ZDB-ID 10268844. - Vol. 39.2011, 11 (11.10.), p. 851-867
|