Primer in B2B brand-building strategies with a reader practicum
| Year of publication: |
2012
|
|---|---|
| Authors: | Glynn, Mark S. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 65.2012, 5, p. 666-676
|