Principles of Marketing, 2nd edition
| Year of publication: |
2001
|
|---|---|
| Authors: | Kotler, Philip ; Armstrong, Gary ; Saunders, John ; Wong, Veronica |
| Published in: |
Corporate Communications: An International Journal. - Emerald Group Publishing Limited, ISSN 1758-6046, ZDB-ID 2029376-8. - Vol. 6.2001, 3, p. 164-165
|
| Publisher: |
Emerald Group Publishing Limited |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | review |
| Language: | English |
| Other identifiers: | 10.1108/ccij.2001.6.3.164.1 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10014691874