Principles of marketing
Frances Brassington; Stephen Pettitt
| Year of publication: |
2003 ; 3. ed.
|
|---|---|
| Authors: | Brassington, Frances ; Pettitt, Stephen |
| Publisher: |
Harlow, England : FT/Prentice Hall |
| Subject: | Marketingmanagement | Marketing management | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXIV, 1136 S. Ill., graph. Darst. 27cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Einführung |
| Language: | English |
| Notes: | Previous ed.: London: Financial Times Management, 2000 Includes bibliographical references and index |
| ISBN: | 0-273-65791-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001700924