Principles of marketing
Year of publication: |
[2017] ; Seventh European edition
|
---|---|
Authors: | Kotler, Philip ; Armstrong, Gary ; Harris, Lloyd C. ; Piercy, Nigel |
Publisher: |
Harlow, England : Pearson |
Subject: | Marketing | Marketingmanagement | Marketing management |
Description of contents: | Table of Contents [gbv.de] |
Extent: | xxiv, 675 Seiten Illustrationen, Diagramme |
---|---|
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch ; Textbook |
Language: | English |
Notes: | Revised edition of the authors' Principles of marketing |
ISBN: | 978-1-292-09289-8 ; 978-1-292-11525-2 ; 978-1-292-17066-4 ; 978-1-292-11525-2 ; 978-1-292-17066-4 |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Çalıcıoğlu, Cemal, (2014)
-
A marketing perspective on the rise of China : monopoly, politics and value
Collins, Neil, (2015)
-
Khomenko, Liliia, (2021)
- More ...
-
Kotler, Philip, (2016)
-
Kotler, Philip, (2019)
-
Kotler, Philip, (2022)
- More ...