Principles of services marketing
Adrian Palmer
| Year of publication: |
1998 ; 2. ed.
|
|---|---|
| Authors: | Palmer, Adrian |
| Publisher: |
London [u.a.] : McGraw-Hill |
| Subject: | Marketing | Dienstleistungsbetrieb |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | X, 371 S. Ill., graph. Darst. 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. 355 - 363. - Previous ed.: 1994 |
| ISBN: | 0-07-709438-7 ; 0-07-709434-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000657541