Printing and promotion handbook : How to plan, produce, and use printing, advertising, and direct mail

By Daniel Melcher and Nancy Larrick

Alternative title:	Printing and promotion handbook
Year of publication:	1949
Other Persons:	Melcher, Daniel (ed.) ; Larrick, Nancy (contributor)
Publisher:	New York : McGraw-Hill
Subject:	Printwerbung \| Print advertising \| Werbung \| Advertising \| Direktmarketing \| Direct marketing \| Werbewirkung \| Advertising effects \| Druckindustrie \| Printing industry \| Verkaufsförderung \| Sales promotion

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