Prior Knowledge and Complacency in New Product Learning
| Year of publication: |
2002
|
|---|---|
| Authors: | Wood, Stacy L. ; Lynch Jr, John G. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 29.2002, 3, p. 416-426
|