Priorities when selecting business partners for service innovation : the contingency role of product innovation
Year of publication: |
2020
|
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Authors: | Markovic, Stefan ; Jovanovic, Marin ; Bagherzadeh, Mehdi ; Sancha, Cristina ; Sarafinovska, Marija ; Qiu, Yuqian |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 88.2020, p. 378-388
|
Subject: | Business-to-business | Cooperation | Coopetition | Product innovation | Service innovation | Innovation | Produktentwicklung | New product development | Unternehmenskooperation | Inter-firm cooperation | Dienstleistungsinnovation | Innovationsmanagement | Innovation management | Dienstleistungssektor | Service industry | Koopetition |
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