Prioritizing the antecedents of employer branding using fuzzy AHP : an extent analysis approach
Avinash Chopra, Gokulananda Patel and Chandan Kumar Sahoo
| Year of publication: |
2024
|
|---|---|
| Authors: | Chopra, Avinash ; Patel, Gokulananda ; Sahoo, Chandan Kumar |
| Subject: | Employer branding | Fuzzy analytical hierarchy process | Modified Delphi | Multi-criteria decision-making | Potential employees | Prioritization | AHP-Verfahren | AHP approach | Personalmarketing | HR marketing | Fuzzy-Set-Theorie | Fuzzy sets | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Markenführung | Brand management | Delphi-Methode | Delphi technique |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-02-2023-0112 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015080924