Privacy calculus and its utility for personalization services in e-commerce : an analysis of consumer decision-making
Hui Zhu, Carol X.J. Ou, W.J.A.M. van den Heuvel, Hongwei Liu
| Year of publication: |
June 2017
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| Authors: | Zhu, Hui ; Ou, Carol X. J. ; Heuvel, Willem-Jan van den ; Liu, Hongwei |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 54.2017, 4, p. 427-437
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| Subject: | Privacy calculus | Personalization service | Multi-attribute utility theory (MAUT) | Trade-off | Consumer preferences | Fuzzy logic | Konsumentenverhalten | Consumer behaviour | Datenschutz | Data protection | Electronic Commerce | E-commerce | Nutzentheorie | Utility theory | Fuzzy-Set-Theorie | Fuzzy sets | Präferenztheorie | Theory of preferences | Entscheidung | Decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2016.10.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011719871