Private and Public Sector Platforms - Characteristics and Differences

Private sector platforms allow for new ways of doing business by connecting different market actors. Recently, public sector platforms have emerged that engage consumer citizens for economic and societal challenges. This paper conceptualizes such platforms, based on a thorough literature review and an empirical data collection. We provide five defining characteristics of platforms and show how private and public sector platforms differ.

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Year of publication:	2019
Authors:	Ottlewski, Lydia ; Gollnhofer, Johanna Franziska
Published in:	Marketing Review St.Gallen. - ISSN 1865-7516. - Vol. 36.2019, 2, p. 18-25
Publisher:	St.Gallen : Thexis Verlag

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Type of publication:	Article
Type of publication (narrower categories):	Article
Language:	English
Other identifiers:	hdl:10419/276028 [Handle] RePEc:zbw:hsgmrs:276028 [RePEc]
Source:	EconStor

Persistent link: https://www.econbiz.de/10014337513