Private-brand introduction and investment effect on online platform-based supply chains
Year of publication: |
2021
|
---|---|
Authors: | Li, Dan ; Liu, Yongmei ; Hu, Junhua ; Chen, Xiaohong |
Published in: |
Transportation research / E : an international journal. - Amsterdam : Elsevier, ISSN 1366-5545, ZDB-ID 1380969-6. - Vol. 155.2021, p. 1-23
|
Subject: | E-commerce platform | Game theory | Investment effect | Private-brand introduction | Selling mode | Lieferkette | Supply chain | Electronic Commerce | E-commerce | Spieltheorie | Digitale Plattform | Digital platform | Online-Handel | Online retailing | Verkauf | Selling |
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