Private label drugs in China : the consumer perspective
Year of publication: |
2012
|
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Authors: | Zhou, Zhiliang ; Xue, Yajiong ; Ping, Qineng |
Published in: |
International journal of pharmaceutical and healthcare marketing : IJPHM. - Bingley : Emerald, ISSN 1750-6123, ZDB-ID 2364540-4. - Vol. 6.2012, 2, p. 124-139
|
Subject: | Kaufmotiv | Consumer motivation | Arzneimittel | Pharmaceuticals | Handelsmarke | Store brand | Preis | Price | Markenimage | Brand image | Vertrauen | Confidence | Produktqualität | Product quality | China |
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