PRIVATE-LABEL NPD PROCESS IMPROVEMENT IN THE UK FAST MOVING CONSUMER GOODS INDUSTRY
Year of publication: |
2009
|
---|---|
Authors: | FRANCIS, MARK |
Published in: |
International Journal of Innovation Management (ijim). - World Scientific Publishing Co. Pte. Ltd., ISSN 1757-5877. - Vol. 13.2009, 03, p. 467-499
|
Publisher: |
World Scientific Publishing Co. Pte. Ltd. |
Subject: | FMCG | private-label | NPD | performance measurement |
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