Private Label Vendor Selection in a Supply Chain: Quality and Clientele Effects
| Year of publication: |
2010
|
|---|---|
| Authors: | Kumar, Nanda ; Radhakrishnan, Suresh ; Rao, Ram C. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 86.2010, 2, p. 148-159
|