Private labels and the channel relationship : a cross-category analysis
Year of publication: |
1998
|
---|---|
Authors: | Narasimhan, Chakravarthi |
Other Persons: | Wilcox, Ronald T. (contributor) |
Published in: |
The journal of business : B. - Chicago, Ill. : Univ. of Chicago Press, ISSN 0021-9398, ZDB-ID 241617-7. - Vol. 71.1998, 4, p. 573-611
|
Subject: | Handelsmarke | Store brand | Lieferantenmanagement | Supplier relationship management | Konsumentenverhalten | Consumer behaviour | Risiko | Risk | Theorie | Theory | Schätzung | Estimation | Lebensmittelhandel | Food trade | USA | United States | 1991 |
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