Prize decoys at work 2.0 : does frame equivalence replicate asymmetric dominance effects in risky choices on lotteries?

by Holger Müller, Toni Richter and Horst Gischer

Year of publication:	2022
Authors:	Müller, Holger ; Richter, Toni ; Gischer, Horst
Published in:	Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 44.2022, 4, p. 13-21
Subject:	Attraction Effect \| Decoy Effect \| Prize Decoy Effect \| Risky Choice \| Binary Lottery \| Frame Equivalence \| Glücksspiel \| Gambling \| Experiment \| Prospect Theory \| Prospect theory \| Entscheidung unter Risiko \| Decision under risk \| Entscheidung \| Decision \| Konsumentenverhalten \| Consumer behaviour

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