Pro-environmental behavior of consumers : a taxonomy and its implications for the green marketer
Rohit H. Trivedi; Jayesh D. Patel and Jignasa R. Savalia
| Year of publication: |
2011
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| Authors: | Trivedi, Rohit H. ; Patel, Jayesh D. ; Savalia, Jignasa R. |
| Published in: |
South Asian journal of management : SAJM. - Hyderabad : AMDISA, ISSN 0971-5428, ZDB-ID 24461490. - Vol. 18.2011, 4, p. 121-132
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009892189