Proactive and responsive export market orientation behaviours, antecedents, and firm performance : a qualitative study on exporting SMEs
Asmat Nizam Abdul-Talib, Ili-Salsabila Abd-Razak
| Year of publication: |
2020
|
|---|---|
| Authors: | Asmat Nizam Abdul Talib ; Ili-Salsabila Abd-Razak |
| Published in: |
Leveraging consumer behavior and psychology in the digital economy. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-79983-042-9. - 2020, p. 191-204
|
| Subject: | Unternehmenserfolg | Firm performance | KMU | SME | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Export | Exportwirtschaft | Export sector |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012244191