Proactive customer orientation and its role for creating customer value in global markets
Christopher P. Blocker; Daniel J. Flint; Matthew B. Myers; Stanley F. Slater
| Year of publication: |
2011
|
|---|---|
| Authors: | Blocker, Christopher P. ; Flint, Daniel J. ; Myers, Matthew B. ; Slater, Stanley F. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 39.2011, 2, p. 216-233
|
| Subject: | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Wettbewerbsvorteil | Competitive advantage |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009012596