Proactive Postsales Service: When and Why Does It Pay Off?
| Year of publication: |
2009
|
|---|---|
| Authors: | Challagalla, Goutam ; Venkatesh, R. ; Kohli, Ajay K. |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 73.2009, 2, p. 70-87
|