Is there still a PR problem online? : exploring the effects of different sources and crisis response strategies in online crisis communication via social media
Young Kim, Hyojung Park
| Year of publication: |
2016
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|---|---|
| Authors: | Kim, Young ; Park, Hyojung |
| Published in: |
Corporate reputation review : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1363-3589, ZDB-ID 2119854-8. - Vol. 20.2017, 1, p. 76-104
|
| Subject: | source credibility | crisis response strategies | crisis communication outcomes | social media | online crisis communication | Social Web | Social web | Öffentlichkeitsarbeit | Public relations | Krisenmanagement | Crisis management | Kommunikation | Communication | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41299-017-0016-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011736146