Problems and Countermeasures in the Supply Chain Management of Flower Industry in Yunnan Province

On the basis the elementary theory of supply chain management, the features and problems in the supply-chain management of flowers in Yunnan Province are analyzed. The problems include poor image of flowers caused by low-end package, imperfect supply-chain structure, and weak processing section after harvesting flowers, hard to launch the cold chain transportation and inadequate awareness of enterprises on consumers. The countermeasures are put forward, which include perfecting various kinds of supply chain structure; intensifying the information system management of flowers in Yunnan Province; developing the cold chain logistics and cultivating and supporting the third-party logistics of flower industry in Yunnan Province.