Problems and Future of the Brand Management Structure in the Fast Moving Consumer Goods Industry: The Viewpoint of Brand Managers in Greece
Year of publication: |
2000
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Authors: | Panigyrakis, George C. ; Veloutsou, Cleopatra |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 16.2000, 1-3, p. 165-184
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