Problems in direct product selling : a comparison of selling via the Internet in the airline industry and the fast moving consumer goods industry
Julian Pötzl
| Year of publication: |
2001
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|---|---|
| Authors: | Pötzl, Julian |
| Published in: |
Purchasing and supply topics at the turn of the millennium : selected papers of the fifth and sixth IFPMM Summer Schools held in Salzburg, Austria in 1999 and 2000. - Budapest : IFPMM Summer School Secretariat. - 2001, p. 125-131
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| Subject: | Online-Handel | Online retailing | Mobile Marketing | Mobile marketing | Luftverkehr | Air transport | Konsumgüterindustrie | Consumer goods industry | Lebensmittelhandel | Food trade | Vergleich | Comparison |