Problems in marketing : applying key concepts and techniques
Luiz Moutinho & Charles Chien
| Year of publication: |
2008 ; 2. ed.
|
|---|---|
| Authors: | Moutinho, Luiz ; Chien, Charles |
| Publisher: |
Los Angeles [u.a.] : Sage Publ. |
| Subject: | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIII, 322 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-7619-7178-8 ; 978-0-7619-7179-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004541967