An important place in the system for the planned management of socialist social production is occupied by the control of the sphere of personal consumption, particularly of processes entailed in the shaping and development of effective demand. The improvement of the forms and methods of controlling this sphere acquires particular significance in the light of the task posed by the Twenty-Fourth Congress of the CPSU with respect to assuring the satisfaction of the growing effective demand of the population, to resolve which the five-year plan for the development of the national economy provides for the further growth of the production of consumer goods and an increase in their delivery to trade. Market allocations of all basic food and nonfood commodities are steadily growing. In the third, decisive year of the five-year plan, the highest growth is envisaged for such commodities as fruit and vegetables (20%), fish (almost 24%), rolled cereals (16.8%), passenger automobiles (41%), furniture (8.9%), and refrigerators (8.7%). All this makes the elaboration of the theoretical and methodological principles of controlling the effective demand of the population a very urgent problem of economic science.
