Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference

edited by Vinay Kothari

Foreword -- Preface -- Channels of Distribution -- Comparative Marketing -- Consumer Behavior -- Health Services Marketing -- Industrial Marketing -- International Marketing -- Marketing Education -- Marketing Management -- Marketing and Non-Profit Organizations -- Marketing Research -- Marketing and Society -- Physical Distribution and Logistics -- Promotions -- Public Policy -- Quantitative Analysis -- Small Business Management/Marketing -- Research in Progress -- Miscellaneous.

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Year of publication:	2015
Other Persons:	Kothari, Vinay (ed.)
Publisher:	Cham : Springer International Publishing
Subject:	Marketingtheorie \| Marketing theory \| Marketing \| Wirtschaftswissenschaften
Description of contents:	Description [swbplus.bsz-bw.de]

Extent:	Online-Ressource (XXIV, 619 p, online resource)
Series:	Developments in Marketing Science: Proceedings of the Academy of Marketing Science SpringerLink / Bücher
Type of publication:	Book / Working Paper
Language:	English
Notes:	Description based upon print version of record ForewordPreface -- Channels of Distribution -- Comparative Marketing -- Consumer Behavior -- Health Services Marketing -- Industrial Marketing -- International Marketing -- Marketing Education -- Marketing Management -- Marketing and Non-Profit Organizations -- Marketing Research -- Marketing and Society -- Physical Distribution and Logistics -- Promotions -- Public Policy -- Quantitative Analysis -- Small Business Management/Marketing -- Research in Progress -- Miscellaneous.
ISBN:	978-3-319-16946-0 ; 978-3-319-16945-3
Other identifiers:	10.1007/978-3-319-16946-0 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014019829