Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference

edited by John C. Rogers III, Charles W. Lamb, Jr

Foreword -- Preface -- Channels of Distribution -- Comparative Marketing -- Consumer Behavior -- Futurism in Marketing -- Health Services Marketing -- Industrial Marketing -- International Marketing -- Marketing Education -- Marketing History and Theory -- Marketing in The Third World Countries -- Marketing Management -- Non-Profit -- Research -- Society -- Physical Distribution/Logistics -- Promotions -- Policy -- Quantitative Marketing -- Tourism -- Research in Progress.

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Year of publication:	2015
Other Persons:	Rogers III, John C. (ed.) ; Lamb, Jr., Charles W. (ed.)
Publisher:	Cham : Springer International Publishing
Subject:	Wirtschaftswissenschaften \| Marketing
Description of contents:	Description [swbplus.bsz-bw.de]

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Extent:	Online-Ressource (XXVI, 638 p, online resource)
Series:	Developments in Marketing Science: Proceedings of the Academy of Marketing Science SpringerLink / Bücher
Type of publication:	Book / Working Paper
Language:	English
Notes:	Description based upon print version of record ForewordPreface -- Channels of Distribution -- Comparative Marketing -- Consumer Behavior -- Futurism in Marketing -- Health Services Marketing -- Industrial Marketing -- International Marketing -- Marketing Education -- Marketing History and Theory -- Marketing in The Third World Countries -- Marketing Management -- Non-Profit -- Research -- Society -- Physical Distribution/Logistics -- Promotions -- Policy -- Quantitative Marketing -- Tourism -- Research in Progress.
ISBN:	978-3-319-16937-8 ; 978-3-319-16936-1
Other identifiers:	10.1007/978-3-319-16937-8 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014020148