Process of customer loyalty in very small craft enterprises : an exploratory study of the steps and skills of the owner-manager
Thierry Mahougnon Adankanhounde
Year of publication: |
2020
|
---|---|
Authors: | Mahougnon, Adankanhounde Thierry |
Published in: |
International journal of entrepreneurship and small business : IJESB. - Genève : Inderscience Enterprises, ISSN 1741-8054, ZDB-ID 2193755-2. - Vol. 41.2020, 4, p. 490-502
|
Subject: | customer loyalty | very small craft business | process | steps skills | KMU | SME | Beziehungsmarketing | Relationship marketing | Qualifikation | Occupational qualification | Prozessmanagement | Business process management |
Saved in:
Online Resource
Saved in favorites
Similar items by subject
-
Markt- und Prozessorientierung in mittelständischen Industriegüterunternehmen
Waltert, Michael J., (1999)
-
Höltl, Stefan, (1999)
-
Linder, Christian, (2019)
- More ...
Similar items by person
-
Fidelity behaviour of very small craft enterprises customers
Mahougnon, Adankanhounde Thierry, (2018)
- More ...