Process Innovation, Product Differentiation, and Channel Structure: Strategic Incentives in a Duopoly - What is the optimal channel structure when manufacturers invest in process innovation to reduce production costs and retailers compete on differentiated products?
| Year of publication: |
1998
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| Authors: | Gupta, Sudheer ; Loulou, Richard |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 17.1998, 4, p. 301-316
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